13 Years Not Out, Jumio's Anies Khan says Identity has become iGaming’s Real Firewall
- Gambling IQ

- 2 days ago
- 2 min read
Jumio’s EMEA Vice President, (an avid cricketer), says the sector has moved from one-off KYC to continuous identity intelligence, with orchestration now doing the heavy lifting.

Anies Khan has been in iGaming for 13 years, the same year Jumio entered the market in 2013, and that timeline still shapes how he talks about the business. “Jumio entered iGaming in 2013, the same year I joined to build that vertical,” he says. “Today, we work with 9 of the top 10 EGR Power 50 operators, from national lotteries to global giants. Plus we serve a wide range of financial services and payments companies.”
For Khan, the real change is not a marketing slogan or a sudden tech fad, but the shift from a single check at the front door to a system that keeps reading the room. “Identity has become the first line of defence in payments, but today it’s not a single checkpoint, it’s a layered, real-time system of connected, continuous, and contextual signals working together,” he says. Biometrics still matter, he adds, but they now sit alongside device intelligence and behavioural signals rather than acting alone.
That is where orchestration comes in. “The real game changer is orchestration,” Khan says. “Rather than applying static checks, these signals are combined dynamically to create a risk-based decision.” In practice, that means lower-risk customers can move through onboarding or checkout with less friction, while higher-risk activity triggers extra verification.
Khan also ties the discussion to AMLA 2027, when the EU’s Anti-Money Laundering Authority is set to begin direct supervision of selected high-risk cross-border entities. His view is direct: operators will need multi-layered identity verification, continuous monitoring and flexible compliance frameworks if they want to stay ahead of tightening rules without dragging the customer into unnecessary delay.
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