SPRIBE hits 400,000 bets PER MINUTE as Crash Game Aviator Continues to Scale Globally
- Gambling IQ
- Jun 9
- 3 min read
Updated: Jun 10
GamblingIQ ranks SPRIBE among leading global games studios as Natroshvili eyes omni-channel future and cross-industry expansion
London, United Kingdom - June 9th, 2025 - SPRIBE’s flagship game Aviator is now processing more than 400,000 bets per minute across over 5,000 online casinos, according to figures released in the latest edition of GamblingIQ magazine. The milestone (an incredible 6,600 bets per second), reflects the continued momentum of crash-style mechanics in regulated markets and cements SPRIBE’s reputation as a leading force in social-first, mobile gaming.
The Georgia-founded company, led by CEO David Natroshvili, has also been named one of GamblingIQ’s Top 5 Global Games Studios for 2025, joining IGT PlayDigital, Light & Wonder, Octoplay and Aristocrat Interactive in the rankings. The accolade follows rapid growth for Aviator, which has attracted over 50 million monthly active users globally and achieved viral status through partnerships with UFC, WWE and Italian football club AC Milan.
Originally launched in 2019, Aviator was designed to offer a simple, social, and provably fair experience. Players bet on a rising multiplier and choose when to cash out—balancing risk and timing in real time. Unlike traditional slot games, Aviator emphasises multiplayer interaction, in-game chat, and shared events, making it especially appealing to younger, mobile-first users in markets such as Europe, Latin America and Africa.
Natroshvili attributes SPRIBE’s success to disciplined product focus and a long-term innovation strategy. “Aviator was built mobile-first—that’s why it scaled,” he told GamblingIQ Magazine. “We saw that players didn’t want separate experiences—they wanted ecosystems.” SPRIBE has recently begun extending Aviator’s format into broader environments, and physical betting terminals are now on the cards. Its upcoming ‘Broadway Platform’ will be able to power synchronisation between online and land-based crash games, using shared progressive jackpots to drive engagement.
“Imagine an Aviator-style terminal in a casino lounge-social, multiplayer, with spectators and shared jackpots,” Natroshvili said. These terminals would fuse Aviator's dynamic multiplier mechanic with the communal buzz of a casino floor. Hardware constraints remain, but progress is swift. “Tech is catching up. Were already in discussions around prototypes.” Natroshvili views this evolution as inevitable, predicting that crash games will reshape how new generations perceive physical gaming spaces.
SPRIBE is also pursuing innovation at the infrastructure level, with blockchain-based initiatives aimed at increasing transparency and regulatory trust. Its commitment to provably fair mechanics has resonated strongly in jurisdictions with rising scrutiny around algorithmic fairness, particularly in Eastern Europe and South America.
Strategically, the company’s growth is also being driven by cross-industry alignment. By embedding Aviator branding into sports and entertainment ecosystems—most recently via collaborations with UFC athletes and co-marketing initiatives during live events—SPRIBE aims to evolve beyond a games studio into what Natroshvili calls “a creator-driven, immersive media company.”
As competition intensifies in the crash games segment, SPRIBE’s ability to convert cultural relevance into real-time engagement has distinguished it from rivals. “It’s not just possible—it’s inevitable,” he said of bringing crash formats to land-based environments. “And it’ll redefine how younger generations see gaming.”
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