Reliability First: How BETBY Built Scale Under COO Eva Berkova
- Gambling IQ
- 1 day ago
- 2 min read
Updated: 9 hours ago
Grounded in operational discipline from start-up to scale, BETBY is sharpening its focus on reliability, regulatory readiness and E-sports infrastructure to support sustained global growth
As sports betting suppliers push deeper into regulated markets, the pressure to scale without compromising reliability or compliance has never been higher. For BETBY, that challenge has become a defining strategic priority, and one driven from the top by Chief Operating Officer Eva Berkova.
Since joining BETBY in 2019, when the company was still a 15-person start-up, Berkova has helped transform the business into a 350+ person global sportsbook supplier supporting hundreds of thousands of events each month. Her approach has been consistent: build operational discipline first, then scale.
“Growth only works if your foundations are strong,” Berkova tells GamblingIQ. “Otherwise, you’re just adding volume to instability.”
At the heart of BETBY’s strategy is reliability, not as a marketing slogan, but as a product principle. Eva explains that BETBY enforces strict technical and operational standards across its platform and supplier ecosystem, ensuring integrations behave predictably under pressure. “We focus heavily on monitoring, reconciliation and incident response. When something goes wrong, speed and clarity matter more than complexity." This focus has become increasingly important as BETBY expands across regulated jurisdictions. According to Berkova, regulators are no longer satisfied with surface-level assurances. “They want to see how systems behave in real conditions and how issues are detected, logged, escalated and resolved. Our goal is to make that visibility native, not retrofitted,” she says.
E-sports has emerged as a key pillar of BETBY’s growth, but also as a proving ground for its operational philosophy. With fast-paced events, high data volumes and low tolerance for latency, the vertical demands robust engineering. “E-sports exposes weaknesses very quickly,” Eva explains. “If your systems aren’t resilient, it shows. That’s why we invest heavily in proprietary feeds, automation and real-time controls.”
Rather than treating E-sports as a standalone product, BETBY integrates it into a unified platform, allowing operators to manage risk, content and performance through a single operational framework. The COO says this reduces friction for partners and simplifies compliance reporting, particularly in multi-market deployments.
Automation and artificial intelligence also play a growing role in BETBY’s roadmap, though Eva is careful to temper expectations. “AI is powerful for detection and prioritisation, but it doesn’t replace good engineering,” she notes. “You still need clean data, deterministic systems and people who understand how to act on insights.”
Internally, she credits BETBY’s progress to clear ownership and a culture that values operational excellence. “You need the right people in the right roles, with simple playbooks and clear accountability,” she says. “That’s what allows teams to move fast without cutting corners.”
For Eva Berkova, the ambition is straightforward: help operators scale with confidence. “Reliability builds trust,” she concludes. “And trust is what allows the industry to grow.”
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