Exclusive: IGT to Synchronise Land-Based and Online Game Launches in 2025
- Gambling IQ
- Jul 3
- 2 min read
Updated: 6 days ago
Eternal Link Warrior’s Empire and Kitty Glitter Grand will launch across both land-based casinos and online platforms, integrated with award-winning engagement tools to reinforce IGT PlayDigital’s position as top-performing global games studio
London -- June 25th, 2025 -- IGT is expected to release two major titles in the next year—Eternal Link Warrior’s Empire and Kitty Glitter Grand—across land-based casinos and online platforms at the same time, in what the company calls a fully synchronised omnichannel strategy. Industry leaders say this approach marks a significant shift, allowing operators to utilise physical and digital assets together, rather than in sequence.
Eternal Link Warrior’s Empire, a sequel to IGT’s Eternal Link series, introduces a progressive-link mechanic that carries bonus features and free spins across both casino floor cabinets and browser or mobile sessions. Kitty Glitter Grand expands on the popular Kitty Glitter brand by adding a tiered jackpot ladder that updates in real time across all channels. Operators will be able to calibrate promotional triggers, such as awarding a free spin or entry into a cross-channel leaderboard, according to a player’s cumulative gaming activity.
Alongside these releases is IGT PlayDigital’s Engagement Platform, which has quietly become the industry’s most widely adopted loyalty and promotions framework. The platform allows operators to create data-driven promotions using its customizable widget framework. Launched just last month, the MEGA VAULT™ brings together its full suite of engagement tools—Prize Drops, Leaderboards, Marketing Jackpots, and more—into a single promotional experience.
In an interview, Gil Rotem, President of IGT PlayDigital, told GamblingIQ magazine: “A successful game initiates a player journey rather than being a standalone event. When we release a new hit game like Eternal Link Warrior’s Empire, we build on the experience with customised, data-driven promotions that influence and enhance our customers’ retention strategies. It’s a seamless, end-to-end process built to drive results.”
Simultaneously with each new game launch, IGT is also constantly improving its engagement technology. “Key components—including missions, prize drops, leaderboards, and flexible reward structures—are systematically designed to enhance player retention, encourage specific gameplay behaviours, and dynamically respond to the preferences of diverse player segments,” Rotem added.
Since its commercial launch in mid-2023, the Engagement Platform has already been credited with boosting average session length and increasing bonus redemption rates. In October 2024, the platform was named “Digital Product of the Year” at the Global Gaming Awards Americas—a testament to its rapid adoption and measurable uplift in operator KPIs.
IGT PlayDigital’s coordinated roll-out makes it the first major supplier to execute a mass, channel-agnostic release model at scale. According to GamblingIQ’s Beautiful Minds ranking published in June 2025, IGT is the world’s No. 1 games-studio vendor, bolstered by its omnichannel leadership and data-driven solutions. As operators seek to blur the lines between their physical and digital estates, IGT’s upcoming launches and the Engagement Platform’s success illustrate how content providers can drive both player loyalty and incremental revenue in tandem.
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