>> The iGaming industry is undergoing a payment revolution, with speed, security, and efficiency shaping the next generation of transactions. GamblingIQ’s latest report, Payments Innovators 2025, highlights the companies and technologies leading this transformation, from instant bank transfers and embedded finance solutions to AI-driven fraud prevention and open banking advancements. By allowing secure access to financial data, open banking fosters greater transparency, reduces transaction costs, and enhances the player experience. Instant bank payments offer real-time deposits and withdrawals that improve cash flow for both players and operators. As regulatory frameworks evolve, these innovations are set to redefine the future of iGaming.
Leading the Charge: Trustly, Paysafe, and MiFinity
Trustly continues to dominate instant Pay by Bank transactions, processing $100 billion in 2024, a 50% increase from 2023. Chief Revenue Officer Jussi Lindberg emphasised that operators using Pay by Bank are seeing savings of up to 50% compared to debit card transactions. Trustly’s Azura data engine, which leverages AI and real-time analytics, enables seamless customer authentication and instant deposits. Lindberg highlighted that the technology behind Pay N Play® 3.0 is revolutionising iGaming, allowing returning players to log in and deposit in under 20 seconds. He also noted that high approval rates and lower fraud risk make Pay by Bank a superior alternative to traditional card payments.
Meanwhile, Paysafe’s Pay by Bank solution is gaining traction in the UK and US, where it has been trialled with major gaming brands. President of Global Gaming Zak Cutler stated that instant deposits and withdrawals through direct bank transfers are eliminating transactional friction, boosting player retention. The company’s AI-driven fraud detection ensures secure, indemnified transactions, reducing financial risk for operators. Cutler noted that 27% of bettors now prefer direct bank transfers, a figure expected to rise as players demand faster and more secure payment options.
MiFinity is experiencing rapid growth, particularly in Asia, where it has integrated Rabbit Line Pay (Thailand), LinkAja (Indonesia), and A2A direct bank transfers. CEO Paul Kavanagh highlighted that the company’s focus is on delivering hyper-personalised payment experiences through custom merchant campaigns and seamless wallet integrations. With over 1,100 merchant brands now using MiFinity, the company is expanding its presence in key markets while maintaining a strong regulatory footprint across 223 countries and territories.
The report underscores how open banking is reshaping iGaming, enabling real-time deposits and withdrawals while reducing operator costs. Instant bank transfers are projected to become the preferred payment method by 2030, thanks to enhanced security, regulatory compliance, and seamless cross-border transactions.
With stricter compliance measures on the horizon, payment providers are integrating AI-driven risk assessment, blockchain security, and biometric authentication to stay ahead. Operators that embrace these innovations will gain a competitive edge, delivering faster, safer, and more cost-efficient payment experiences. The Payments Innovators 2025 report makes one thing clear: the iGaming industry is entering a new era where traditional payment methods are fading, and cutting-edge fintech solutions are defining the future.
Read the full magazine report here: https://www.gamblingiq.co.uk/magazine