How Premier League team Southampton FC promotes extreme-risk 1000x international Bitcoin and other cryptocurrency gambling through the Rollbit online casino brand
>> Download the full Gambling IQ crypto report here: https://www.gamblingiq.co.uk/product-page/crypto-gambling-leveraged-trading-the-english-premier-league
>> Southampton FC’s partnership with Rollbit has highlighted the club's role in promoting high-risk 1000x international cryptocurrency betting promotions. This form of ‘Bitcoin gambling’ allows users to leverage their bets up to 1000 times, meaning a small initial stake can result in massive returns - or devastating losses - based on already highly volatile crypto market fluctuations. Rollbit, as the primary sponsor of Southampton FC, effectively endorses a platform that promotes eye-popping speculation in digital currencies. This relationship raises significant concerns regarding the Premier League's association with such a high-stakes gambling model and the implications of the UK Gambling Commission's acceptance of ‘white label’ agreements which they themselves have branded as risky.
In a report by independent consultancy Gambling IQ, the surge in cryptocurrency gambling was shown to be one of the fastest-growing trends in the iGaming sector. Although the specific owners behind Rollbit have never been publicly disclosed, Rollbit has positioned itself as a leader in the space, with $500 million in daily wager volumes and an aggressive international marketing strategy that taps into the global fan base of the Premier League.
The use of the football league as a vehicle for promoting cryptocurrency gambling has sparked concerns over regulatory oversight. While the UK’s Financial Conduct Authority (FCA) has issued warnings about the dangers of high-leverage crypto trading, platforms like Rollbit continue to operate in regulatory grey areas. The Gambling Commission, tasked with regulating gambling activities, and the FCA, responsible for financial services, have yet to find solid common ground on how to manage the increasingly intertwined worlds of cryptocurrency and gambling.
This lack of cohesive regulation has allowed operators like Rollbit to push boundaries, particularly by utilising white-label services from Gibraltar-based Grace Media, which manages compliance, payments, and customer support, leaving Rollbit to focus on expanding its user base and promoting its in-house token, Rollbit Coin (RLB), which saw a 5,000% rise in 2023. With more than 11 Premier League clubs currently displaying gambling-related sponsors on their kits, the blurred lines between traditional betting and cryptocurrency are becoming harder to ignore. The future of crypto in sports sponsorship, particularly in football, is becoming a key issue as regulators struggle to keep pace with this rapidly evolving market.