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BlueOcean Gaming Celebrates 15 years in the 'Game of Trust'

The company's innovative new tool 'Fuel Jackpot' is turning any title into a promotional jackpot,

boosting engagement for operators and increasing operator revenue in markets around the world


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The Next Wave: BlueOcean founders celebrate 15 years of the ‘Game of Trust’. Pictured on the right are CEO Dejan Jov and founder Borut Lozej at the anniversary gala. And pictured on the left is the BlueOcean Chief Commercial Officer Nina Jelen


London - September 24th, 2025 - BlueOcean Gaming marked its 15th anniversary this year, underlining how a small land-based-roots operation has grown into a recognised B2B platform provider with a global footprint and a fast-moving promotional toolkit.


Founded in 2010 in Nova Gorica, Slovenia, the company began as a modest team serving land-based operators. Over the past decade and a half it has expanded into platform services and aggregation, now employing close to 70 people and supporting more than 150 operator customers, according to the company’s commercial team.


BlueOcean’s evolution has been driven by a sequence of product bets. Its GameHub aggregation platform, developed from early white-label work, has become central to the business: the toolkit now aggregates thousands of games from more than a hundred providers and offers operators a single integration point for content and promotional mechanics. The platform’s reach has helped BlueOcean to secure partnerships with prominent studios and to accelerate entry into regulated markets across Latin America and Europe.


The company points to regional case studies where promotional mechanics such as its Armageddon Jackpots have also delivered measurable uplifts in activity. “Armageddon was an instant hit. It boosted player engagement and increased turnover,” BlueOcean’s chief commercial officer Nina Jelen said of the rollout in specific territories.


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Fuel Jackpot: BlueOcean’s new promotional tool converts any title into a ready-to-run jackpot via GameHub, letting operators launch promotions quickly and boost player engagement without bespoke engineering or lengthy integration



BlueOcean traces its technical credibility to early investments in platform engineering, Jelen told GamblingIQ magazine.“Our biggest department is still IT,” she adds, reflecting the company’s emphasis on backend development, system administration and R&D. That engineering focus underpins GameHub, which consolidates thousands of titles from more than 140 providers into a single integration layer and packages promotional tools operators can activate quickly.


The company has also emphasised independent operation and agility since separating from certain third-party partnerships in 2019. Executives say that move accelerated product iteration and helped the firm scale during the pandemic when online demand rose sharply. “Once we understood the legal issues, we mapped out a plan, assigned resources, and moved fast,” Jelen said, describing the firm’s expansion into regulated markets.


BlueOcean’s long tenure in the industry underpin its commercial pitch: trusted technical delivery combined with ready-made commercial mechanics. “We’re proud to say our founder and three members of the original team are still with us,” Jelen said, framing longevity as a source of continuity for operator clients.


Challenges remain. Aggregators face pressure to balance catalogue breadth with platform stability and regulatory compliance — especially as operators demand demonstrable reconciliation and uptime. BlueOcean is betting that its combination of engineering discipline and promotional simplicity will appeal to operators that want faster monetisation without heavy integration projects.


For now, the firm’s roadmap looks focused: continue partnering with content providers, refine GameHub’s toolset and expand Fuel Jackpot usage across regulated markets. If the company can sustain the engagement gains it cites while operating reliably at scale, BlueOcean’s 15-year milestone may mark the start of a more prominent role in the crowded aggregator market. 


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