FRAUD prevention isn't one-size-fits-all, and what works for one operator or platform might fail another, depending on your platform's structure and player demographics. Key considerations include the system's ability to detect real-time threats, such as bonus abuse, account takeovers, chargeback scams and how well it integrates with your existing workflows. Transparency in pricing from your vendor is always crucial - hidden fees for fraud tools or per-transaction checks can quietly erode profitability. Mobile-first compatibility is now non-negotiable, given the dominance of mobile gaming, and the vendor's solutions must scale effortlessly to handle growing traffic and ever-evolving fraud tactics from various global hubs. Whilst we also check Gartner Digital ID performance and even look at website traffic, in the end, the gambling operator opinion and the anti-fraud company peer reviews are the best source of information for who is performing best in the sector.
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TransUnion
TransUnion was created in 1968 as a parent holding company for the Union Tank Car Company, and they started acquiring credit information shortly afterward. Today, it is a global information and insights multinational with over 13,000 associates operating in more than 30 countries, including the UK. It is listed on the New York Stock Exchange (TRU) and its global annual revenue for 2023 was $3.831 billion. TransUnion makes trust possible by ensuring each person is reliably represented in the marketplace. Through its acquisitions and technology investments it has developed innovative solutions that extend beyond its strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. The company's mission of Information for Good® leads to economic opportunity, great experiences and personal empowerment for millions of people around the world. Partnering with some of the world’s largest gaming companies, (Flutter, Entain, BetVictor, William Hill), and connecting with key service providers everywhere, TransUnion ensures seamless, secure, responsible transactions across the gambling sector.
Website: https://www.transunion.co.uk Email: Mitul.Patel@transunion.com
2. Sumsub
Gartner has named Sumsub the Leader in the 2024 Magic Quadrant for Identity Verification, positioning the company highest for Ability to Execute in the Leaders quadrant. Founded only a decade ago, the company’s compre- hensive platform is trusted by over 2,500 businesses worldwide, including a solid roster of 200+ iGaming operators such as Kaizen Gaming, Duelbits, Pinnacle, and BetConstruct. Sumsub's streamlined onboarding process reduces client verification times to as little as 30 seconds, ensuring a seamless customer experience while maintaining the highest compliance standards. Headquartered in London, Sumsub operates offices across key global cities, including Singapore, Berlin, Limassol, Dubai, Miami, and Tel Aviv. The company has experienced remarkable growth, with its workforce now exceeding 500 employees. Its revenue is projected to grow by over 100% in 2024, reflecting its strong market presence and innovative capabilities. The company raised $30 million in Series B funding in December of 2022 in a round led by Flint Capital. Its series A raised $6M and was led by MetaQuotes.
Website: https://sumsub.com
GeoComply
GeoComply provides fraud prevention and cybersecurity solutions that detect location fraud and help verify a user’s true digital identity. Trusted by leading brands and regulators for the past 12 years, the company’s geolocation solutions are installed on over 200 million devices and analyse over a billion transactions every month. GeoComply, recognised as a 'Unicorn', has received accolades such as Deloitte’s Top 5 High-Growth Tech Companies, Fast Company as one of the Top 10 Most Innovative Enterprise Technology Companies as well as IT Supplier of the Year, International Fraud and Compliance and KYC Services Supplier of the Year at EGR's B2B Awards and Fraud and Compliance Solution of the Year at SBC North America Awards. Beyond the highly regulated and complex US online Gaming and sports betting market, GeoComply provides geolocation fraud detection solutions for streaming video broadcasters and the online banking, payments and cryptocurrency industries, building an impressive list of customers, including Akamai, BBC, BetMGM, DraftKings, FanDuel, and Nextdoor. Investors include Norwest Venture Partners, Arctos Sports Partners, Blackstone Growth and Atairos.
Website: https://www.geocomply.com
4. GBG
With over 1,200 people across the globe and a HQ in Chester, UK, GB Group (GBG), GBG has a stellar gaming client book including Betfair, Betway, Ladbrokes and William Hill in the UK under the 888 brand. The firm has a very experienced identity management & fraud team led by Rebekah Jackson within the Gambling industry for compliance and regulation requirements. The Group delivered a strong performance in the first half of the financial year 2024/2025, reporting a revenue of £136.9 million, up 4.5% on a constant currency basis. Growth was driven by the Identity and Location segments, which saw increases of 6% and 8.6% respectively. The Fraud segment, however, saw a decline of 9.2%, mainly due to the timing of license renewals. The company achieved an adjusted operating profit of £29 million, marking a 21.3% increase compared to the same period last year, with a robust operating margin of 21.2%. GBG's financial health is further strengthened by a £9 million reduction in net debt, which now stands at £71.9 million, with a net debt-to-EBITDA ratio of 1.05x.
LEXISNEXIS® RISK SOLUTIONS
A true global player, LexisNexis® ThreatMetrix® is its flagship product. This delivers advanced fraud detection by analysing millions of global transactions to uncover high-risk behaviours and patterns. This is especially vital in combating account takeovers, bonus abuse, and other fraud types common in the gaming industry. The company operates as a subsidiary of RELX, a leading provider of data and analytics for risk management across the iGaming sector. As of November 2023, RELX reported an annual revenue of approximately £9 billion. The ownership is widely distributed among institutional investors, with BlackRock, Inc.—noted for its recent Bitcoin ETF prominence — being the largest shareholder, holding roughly 10%. The Vanguard Group is another key investor. Both BlackRock and Vanguard maintain stakes in major gambling-related entities such as Las Vegas Sands, MGM Resorts International, and Caesars Entertainment. Additionally, Flutter Entertainment brands like Betfair and PokerStars are frequent inclusions in their portfolios. In other words, LexisNexis® Risk Solutions is very well connected.
6. Experian
It’s such an enormous organisation that it can be accused of not fully connecting with all parts of the gambling sector. Yet, Experian still plugs into the larger operators, particularly through its integrated digital identity and fraud platform, CrossCore®, which enables access and decision-making across multiple solutions. Experian technology has prevented more than £9.5 billion in fraudulent applications over the last five years. Headquartered in Dublin, the company is listed on the London Stock Exchange (LSE), with its largest stakeholders – yes, you guessed it – being Vanguard Group, BlackRock, and Invesco. Experian's latest financial results for FY2024 report annual revenues of £6.2 billion, reflecting a strong growth trajectory driven by its digital and data-driven services. Within the gambling sector, Experian provides crucial services such as KYC (Know Your Customer), age verification, and fraud preven- tion, ensuring compliance with regulatory requirements both in the UK and globally.
Jumio
Jumio, headquartered in Sunnyvale, California, continues to be a leading provider of AI-driven identity verification, risk assessment, and compliance solutions. In November 2024, Jumio appointed Mike Nawrocki as Chief Revenue Officer to drive global growth and expand its reach in the digital identity verification market. To enhance its AI-powered identity verification solutions, Jumio partnered with LatticeFlow AI in November 2024. Its commitment to innovation is evident in its continuous development of advanced biometric technologies, such as selfie-based authentication and 3D liveness detection, to combat increasingly sophisticated fraud tactics. The company maintains strong partnerships with industry leaders, including gambling software giant Playtech, and continues to provide services to online casinos and sportsbooks like Novibet and Casumo. With a workforce of approximately 1,450 employees, Jumio is well-positioned to adapt to evolving challenges.
8. Yoti
A digital identity company founded in 2014 by Robin Tombs and Noel Hayden, Yoti has got some solid gambling credentials. The company has raised a total of £166 million in funding, with the majority provided by its founders and angel investors. In December 2023, Yoti secured £20 million in debt funding, which should see the company through to being cash generative, even with its well-noted issues. This funding has been instrumental in driving Yoti's growth, with revenues increasing from £101k in the year ending March 2020 to £13,119k in the year ending March 2024. The company continues to experience significant growth, from month to month. Yoti's privacy- focused solutions include identity verification, age verification, facial age estimation, eSigning, and AI anti-spoofing technologies, serving clients around the world across various industries.
AU10TIX
Nasdaq-traded NeoGames (NGMS), and its B2B igaming subsidiary Aspire Global are clients. This includes BtoBet, a leading B2B provider of sports betting solutions to Tier 1 operators. The new partnership also includes US firm NeoPollard, which means the firm's iLottery and iGaming market presence is expanding. The company's selfie biometric authentication service is being used by online gaming firm Genesis Global and PayU. Having prevented over USD$700 million in fraud-related losses, it has joined the Age Verification Providers Association, (US). Founded by brothers Brothers Ron and Gil Atzmon, (70% stake of the business). Recent products re-brand.
10. SOFTSWISS
SOFTSWISS has over 15 years of experience in developing innovative solutions for the iGaming industry. Its Anti- Fraud Support is one of six SOFTSWISS Managed Services resolving hundreds of major complaints regarding suspicious activity in online casinos each quarter. The company holds a number of gaming licences and provides comprehensive software for managing iGaming projects. Its product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world's first Bitcoin- optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.