Operators
Founded:
Headquarters:
Dublin, Ireland
Email:
Trusted by:
Sports bettors and gaming customers across the UK & Ireland
Retail and online sportsbook operations
Casino, poker, bingo, virtual sports & live betting
Mobile & in-play betting platforms
Marketing & brand promotions
Responsible gambling & compliance initiatives
METHODS
Sports betting (pre-match and live)
Online casino games
Online poker & bingo
Virtual sports & novelty markets
Retail shop network
TYPES
Betting account management & wagering services
Odds setting, risk & trading operations
Game & transition support for online players
Responsible gambling tools & support
Customer service & transaction support
SERVICES
1988
Overview
Paddy Power is a prominent Irish bookmaker and online gaming provider, founded in 1988 and headquartered in Dublin. From a merger of three Irish bookmakers, the brand has grown from 30 shops to one of the most distinctive betting and gaming names across the UK & Ireland. It offers an integrated retail and online experience, covering sports betting, casino, poker, bingo and virtual sports, with a particular focus on fun, bold marketing and customer-friendly operations. The company emphasises fair play, regulatory compliance and a strong retail presence alongside its online platform. As part of the wider group (Flutter Entertainment), Paddy Power benefits from scale and technology while maintaining a distinctive brand identity.
Top Features
Strong brand recognition and innovative marketing
Integrated retail and online operations
In-play betting & mobile first user experience
Broad product offering (sports, casino, poker, bingo)
Focus on safe & responsible gambling
Fees & Pricing
Pricing and odds vary based on bet type, sport, market and jurisdiction. Contact for specific products, promotions or operator partnerships.